Intercultural Business – Drug Tests in India

Case Study Intercultural Business im Studiengang B. A. International Management Thema: Drug tests in India IContents IContentsII IIList of figuresIII IIIList of abbreviationsIV 1Essential moral standards and norms1 2The practical value of economic ethics concepts3 3The RADAR concept5 4Business activity in India8 5Comparison of the cultures9 6Preperation for the NGO meeting14 IV. BibliographyV Declaration IIList of figures Figure 1:Overview of the different business ethics concepts3 Figure 2:Points of the RADAR concept5 Figure 3:Comparison of the differen cultural dimensions9 ?IVList of abbreviations BVVB AGBacteria and Virus Vaccine Biotechnology CRE Ltd. Clinical Researche Enterprise Limited NGONon-Governmental Organisation WMAWorld Medical Association PDIPower Distance IDVIndividualism vs. Collectivism MASMasculinity vs. Femininity UAIUncertainty Avoidance LTOLong-Term Orientation CfConfer ? 1Essential moral standards and norms â€Å"Humans are more moral than they think and far m ore immoral than they can imag-ine. † Sigmund Freud In general moral standards and norms are always based on a culture. Every culture has got its own definition of morality and ethics.Morality can be defined as the standards that an individual or group has got about what is right and wrong, or good and evil. The pharma industry itself includes some essential moral standards and norms on na-tional and international base. First it is necessary to prove moral standards and norms on a global level. The â€Å"Declara-tion of Helsinki† developed by the World Medical Association (WMA) is: â€Å"a statement of ethical principles for medical research involving human subjects, including research on identifiable human material and data. Furthermore this declaration gives essential moral standards and norms according to the pharmaceutical branch, e. g. â€Å"In medical research involving human subjects, the well-being of the individual research subject must take precedence over a ll other interests. † The second part is the national moral standards. In Germany the ethical standards refer to the principle: â€Å"The health is the highest property of a human being. † These standards are set by statue from the â€Å"Zentrale Ethikkommission†. Furthermore German companies always have to obey the German law.The American ethical standards are saying the same in the â€Å"Declaration of Professional Responsibility: Medicine's Social Contract with Humanity. † from the American Medical Association, e. g. â€Å"Respect human life and the dignity of every individual† The focused standards above exist also in India. They are formed by the Indian Council of medical research. All standards point out what the ultimate principle of medical researches is. : All medical tests shall focus on health and care of every human being. â€Å"Act as if the maxim of your action were to become through your will a universal law of nature. Immanuel Kant by Serafini (1989) The definition of moral standards and norms above should be based on deontological ethics. It says that the background and the consequences or effects that an action takes is irrelevant – only the action itself matters. Roughly speaking, deontologists hold that some choices cannot be justified by their effects, no matter how morally good their con-sequences are. Therefore some choices are morally forbidden. But in reference to the drug tests the moral standards are based on the teleological theo-ry.The teleology is characterized primarily by a focus on the consequences which any action might have. That means if an action (drug tests) might be incorrect, but the con-sequence (effective medicine) is correct and helpful, then it is morally correct. Today we are encouraged to act on the base of different ethical frameworks before we are able to make a clear decision about the ethical correctness of our intended actions. The codes of conduct, which are the ethic al guidelines are based on those frameworks. 2The practical value of economic ethics conceptsThe following discussion deals with the four different economic ethics concepts and their practical values. They are defining how to combine ethics and profit in different ways and with their consequences. Figure 1 The different business ethics concepts Firstly there is the functional business ethics concept. If a company act in agreement with certain known rules and under specific ethical conditions it is allowed to gain the maximum profit. â€Å"Ethic† is a â€Å"factor or rentability† or a â€Å"critical factor of success†.That means: The â€Å"investment† in â€Å"ethics† in terms of acceptance of current opportunity costs has its foundation in the strategic aim to save long-term profit chances. This concept is not used by the BVVB AG, because they are not acting under specific ethical conditions. The second concept to focus is the corrective Business e thics concept which implements ethical standards into the daily business. That means companies are acting in their nor-mal economic way but ethics standards always have the priority over profit gaining ac-tions.It is a voluntarily self-limitation of profit maximisation. For the BVVB AG only the profit gaining process matters. The integrative Business ethic is the permanent process of critical reflexion of business activities. Every possible profit and business success should get the legitimisation of all stakeholders. The consequence is that the company might have to abdicate a profit chance. The action of the BVVB AG shows that they are not acting in reference to what the stakeholders defining as the best way. The last concept is the charitable Business ethic concept.The priority is to gain the maximum profit and afterwards the company starts to donate a part of the money for charitable aims. The morality of a business action does not matter anyway. Due to the descriptions of the d ifferent concepts it is clear that the BVVB AG should act based on the charitable business ethics concept. In the current situation it is the highest priority to gain profit and to be successful (=gain the maximum profit). But after having success the BVVB AG should use a part of the gained money to serve non-economical claims.The practical value of the concept is the possibility to define an eth-ical business aim and the commitment to act in a moral and ethical way. 3RADAR concept The RADAR concept serves to take a decision with the comprehension of ethics. In consideration of ethics in the factoring process it could be more difficult to find an easy solution but it might be more suitable for both parties. In the following paragraph the steps 1 to 10 of the RADAR concept, as seen in the fol-lowing image, will be analysed and discussed. Figure 2: Structure and Points of the RADAR conceptRecognize Step 1 Determine if there is an ethical component The component is the drug tests in In dia. The accomplishment of these tests is not un-morally – it is important – but the way the tests will be carried out is morally questiona-ble. The BVVB AG could hold the tests in Europe or the USA but due to finical prob-lems and the necessity of the reduction of costs the tests will be done in a financially weak area in an Indian hospital. Furthermore the BVVB AG does not know if the health of the patient will be always protected. Step 2Check the ethicalness of the ethical omponent against ethical standards For my own values the conditions under which the tests are carried out are not morally and direct against my ethical values. For the BVVB AG it depends on two points. On the one hand India is the cheapest choice for the realization of the test process and on the other hand the company is not acting illegal but the aim is to develop a new effective medicine against illnesses and to test the agent, subjects are needed. On the basis of the Global Business Standard C odex (GBSC) it is absolutely unmorally.The codex considers the point â€Å"Human Dignity†, which requires the protection of hu-man health and the respect of fundamental human rights. Step 3Conclusion In consideration of the mentioned aspects above the implementation of the tests in India is not illegal but they fulfil not the ethical and moral standards. Assess Step 4Who are the key stakeholders? The main stakeholders of the BVVB AG and the new vaccine are primary the internal stakeholders, especially the managers and employees. Because of the financial situation the members of the BVVB AG are reliant on the success of the tests.The external stakeholders are the subjects, without their help the tests cannot be carried out. Step5What ethical standards apply? The CRE Ltd. and the BVVB AG carry responsibility to inform the respondent about the possible side effects and the probability of their appearance. Furthermore the com-pany is responsible to take care about the state of th e subjects’ health. In turn of these duties the subjects have the right to be treated with fairness and dignity. Step 6 How is the proposed action likely to impact them from an e. g. economic and ethical view?The positive long- and short-term effects are that the habitants from India, especially the majority of people from slums, have never had contact to medical treatments or a simple medical examination. For the people who are part of the tests it could lead to the healing of diseases. Contrariwise there also exist some negative effects in a short-term period – the side ef-fects. The subjects could get negative side effects from the vaccine. But the laboratory has figured out medical therapies to heal the serious side effects either by a special treatment or through hospital stay.Step 7See if there is a specification and quantification of the positive and negative con-sequences which could result from the intended action. The performing of the tests in India could re sult in bad or negative reputation. Too much bad reputation could result in a damage of the company’s image and could end up in the loss of clients and creditors. This would indicate that the BVVB AG takes a financial risk. Step 8What could be done to reduce the likelihood of or at least reduce the negative impact? Due to the necessity of the tests the company has to ensure the reduction of negative reports.To avoid them the only way is to guarantee better circumstances of the tests and the security and wellbeing of the subjects. Furthermore the company could assure that India receives some medicine for free to help infected people after a successful conclu-sion of the test series. Decide Step 9 Take a decision The BVVB AG in connection to the CRE Ltd. has to carry out the tests in India, be-cause of the financial situation. To some people it may create the impression of being â€Å"bad† but the real aim something positive one. The vaccine could help millions of people and also Indians.To reduce the negative aspects the tests have to be carried out under better conditions, considering a higher care for the subjects’ health. Step 10 Correct for self-serving biases If I am asked if I want to read about that in the newspaper I would say â€Å"Yes† because reaching better conditions and to ensure the responsible manners with the tests and the well-being of the persons is positive and could have an effect on the image and make other companies to think about their actions. ? 4Business activity in India This paragraph defines some essential facts about cultural conventions in India.To have success on business in India, in my opinion, the first priority is to be familiar with the cultural conventions because the opinion about business differs a lot between Indians and Europeans. The distinctions may lead to misapprehensions. To be accepted and to show respect it is necessary to learn some basic modes of behaviour and funda-mental cultural d ifferences. It could be helpful to learn some basic phrases of the Indian language for having a small-talk but it is not that important to speak perfectly because the Indians speak over 500 dialects e. . people from the north often talks to someone from the south in English. Furthermore it is good to know that Indians never say â€Å"No† because it is impolite to negate something. It is common to say â€Å"I will try it†. Generally it is important to keep in mind that a personal and polite contact between people from every age is ensured. Indians set a high value on trustworthiness. The first contact could be a handshake but it is common to give a friendly nod. Shaking the head does not mean â€Å"No† it is a gesture of attentive listening.Also the way of dressing is important. Women may never show skin, like naked legs or shoulders. Men are allowed to wear shorter clothes if it is hot outside but it has to be suitable for business. Indians are very hospitable. It is common to get or to make an invitation for dinner. Due to the different persuasion there are some different rule for preparation and consump-tion. But it exists a general rule: â€Å"Peel it, boil it, or forget it. † ? 5Comparison of the cultures The following paragraph deals with the different cultures of Germany, India and USA.The distinctions between the different nations and cultures will be discussed and ex-plained with the help and use of the cultural dimensions of Geert Hofstede. Professor Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture. Figure 3: The different cultural dimensions in comparison of their characteristics source: geert-hofstede. com The 1st dimension – The Power Distance (PDI) Power distance is defined as: â€Å"The degree to which the less powerful members of a so-ciety accept and expect that power is distributed unequally. The undamental issue here is how a society han dles inequalities among people. People in societies exhibiting a large degree of power distance accept a hierarchical order in which everybody has a place and which needs no further justification. In societies with low power distance, people strive to equalize the distribution of power and demand justification for inequalities of power. † The comparison of the cultures in the diagram shows that there is a high difference be-tween the USA, Germany and India. The low score of Germany (35) and the USA (40) in this dimension shows clearly the general proposition of â€Å"liberty and justice for all†.It is common that both managers and employees expect to be engaged and information is shared frequently. Also both cul-tures have in common that the communication style is direct, informal and participative. Furthermore in both cultures there is no strict hierarchical order established. But in India on the contrary there is a relatively high power distance (77). The hierarchical structure is hard in organizations as well as in society. Also the real power of managers and control is high and accepted. The communication style differs totally from the western and European style.Someone would never be criticized if there is a 3rd person in the room and the communication is top – down. In contrast to Germany and the USA, where also an employee may criticize a manager, in India an employee would never give negative feedback to someone who is up the ladder 2nd dimension – Individualism versus Collectivism (IDV) Individualism, the high side of this dimension, can be defined as: â€Å"A preference for a loosely-knit social framework in which individuals are expected to take care of them-selves and their immediate families only. And collectivism, the low side of this dimension, can be defined as: â€Å"A representation of a preference for a tightly-knit framework in society in which individuals can expect their relatives or members of a particular in -group to look after them in exchange for unquestioning loyalty. † A society's position on this dimension is reflected in whether people’s self-image is de-fined in terms of â€Å"I† or â€Å"we. † As seen in the 5-D-Modell, all three countries and their cultures have different levels of this dimension. The USA, with a score of 91 is highly individualistic.That means it is common that people in general first look and take care for themselves and their families. The Ameri-cans are mostly doing business with strangers and employees are expected to be self-consistent. Germany scored 67 – truly individualistic. In comparison to the USA the bigger family means a lot to the Germans, especially the parent-children relationship. Loyalty, duty and responsibility are common. In business it is common to give someone an advice if there was a mistake to give him the chance to learn from it – â€Å"Be honest, even if it hurts†.In contrast to Germany and the USA India is clear collectivistic with a score of 48. To Indians it means a lot what the social framework is thinking about an action and they are asking for advice. Also in business everything starts with a personal relationship, especially hiring and promotion. 3rd dimension – Masculinity versus femininity (MAS) This dimension is defined as: â€Å"The masculinity side of this dimension represents a pref-erence in society for achievement, heroism, assertiveness and material reward for suc-cess. Society at large is more competitive.Its opposite, femininity, stands for a prefer-ence for cooperation, modesty, caring for the weak and quality of life. Society at large is more consensus-oriented. â€Å" The fundamental issue here is what motivates people, wanting to be the best (masculine) or liking what you do (feminine). All three cultures are considered a â€Å"masculine† society (scores 56 – 66). Children learn from the early times on that performance is highly valued and the people â€Å"live in order to work†. It is also relevant to be authorial, assertive and decisive. Their behavior stands under the conditions â€Å"strive to be the best they can be. and worldwide known sentence: â€Å"the winner takes it all! † All cultures love to show their success through material objects. For Indians â€Å"work is the center of life† and the workplace serves as symbol of success. 4th dimension – The Uncertainty avoidance (UAI) The uncertainty avoidance dimension expresses: â€Å"The degree to which the members of a society feel uncomfortable with uncertainty and ambiguity. The fundamental issue here is how a society deals with the fact that the future can never be known: should we try to control the future or just let it happen?Countries exhibiting strong UAI maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. Weak UAI societies maintain a more relaxed attitude in which practice counts more than prin-ciples. † Concerning the Uncertainty avoidance the cultures have differences. Americans accept new ideas and innovations. They are more tolerant of ideas or opinions from anyone and allow the freedom of expression. Indians also have a lower preference for avoiding un-certainty. They have a high acceptance of imperfection and do not follow strict rules.Indians say: â€Å"nothing is impossible†, as long as one knows how to â€Å"adjust†. In comparison Germany scored high (65) and they follow deductive methods. For Germans it is important to have a plan. Every action has to be systematically and de-tailed planned. Germans prefer to compensate for their higher uncertainty by strongly relying on expertise. 5th dimension – Long-term orientation (LTO) â€Å"The long-term orientation dimension can be interpreted as dealing with society’s search for virtue. Societies with a short-term orientation generally have a strong concern with establishing the absolute Truth.They are normative in their thinking. They exhibit great respect for traditions, a relatively small propensity to save for the future, and a focus on achieving quick results. In societies with a long-term orientation, people believe that truth depends very much on situation, context and time. They show an ability to adapt traditions to changed conditions, a strong propensity to save and invest thriftiness, and perseverance in achieving results. † America and Germany have a relatively low score in this dimension. That means they are more short-term oriented.In business people strive for quick results and a strong concern with establishing the truth. The Indians in contras have a long-term orientation, time and punctuality does not matter and they never follow the exact plan, if there is a plan existing. ? 6Preperation for the NGO meeting â€Å"Morality is temporary, wisdom is permanent. † Hunter S. Thompson For the meeting wi th the NGO? s in India it is necessary to know what they are criticiz-ing on the project. They are criticising that the BVVB AG is exploiting the Indian popu-lation due to the tests in India.The need of that meeting is to convince the members of the NGO about the necessity and benevolence of these tests. It is obvious that the BVVB AG in cooperation with the CRE Ltd. is doing the tests in India in order to eco-nomic and financial reasons. But due to the extensive economies it could also be beneficial for India, especially if the BVVB AG decides to act on the charitable business concept. The non-attendance of tick-bourne in India does not matter for testing the medicine. The danger to contract an infection is small and there is also existing medicine and plans how to heal the people in case of an infection.Furthermore it is of a high importance to know everything about the negative media reports. To convince the NGO about the tests it would be helpful to adjust with the BVVB AG manag ement if it could be possible to donate a certain contingent of the profit and also to donate a certain percentage of the vaccine to India to combat the leprosy virus. Furthermore it could be helpful to assure that the CRE Ltd. will care for good circum-stances. The subjects will get a good treatment and the welfare will be ensured.Due to the fact that Panjaa is a Non-Governmental-Organization it would be not effec-tive trying to bribe the organization with money. It would be more effectively to show them the good sides of the tests for the Indian nation. ? 1. Bibliography Literature FREUD, Sigmund (1930), â€Å"Civilisations and its Discontents† KANT, Immanuel, â€Å"Good Will, Duty, and the Categorical Imperative,† ed. Anthony Serafini, Ethics and Social Concern (1989) (New York: Paragon House Publishers) LIPPER RASMUSSEN, Kaspar (2005) „Deontology, Responsibility and Equalityâ€Å" SALZMANN, Todd A. 1995), „Deontology and Teleologyâ€Å" ULRICH, Peter (2008), „Integrative Business Ethics: Foundation of a Civilized Market Econo-my† ULRICH, Peter (1997), â€Å"Integrative Wirtschaftsethik – Grundlagen einer lebensdienlichen Okonomie† Web research Homepage from the World Medical Association: â€Å"The Declaration of Helsinki†. URL: www. wma. net/en/30publications/10policies/b3/ (last downloaded 09. 11. 12) Homepage from the Freiwillige Selbstkontrolle fur die Arzneimittelindustrie e. V. , „Verhal-tenskodexâ€Å", URL: http://www. fs-arzneimittelindustrie. e/verhaltenskodex/ivd/ (last downloaded 14/11/2012) Statement from the Arbeitskreis Medizinischer Ethik-Kommission, „Stellungnahme zum Vor-schlag fur eine Verordnung des Europaischen Parlaments und des Rates uber klinische Pru-fungen mit Humanarzneimitteln und zur Aufhebung der Richtlinie 2001/20/EGâ€Å" URL: http://www. ak-med-ethik-komm. de/documents/StellungnahmeEUVerordnungklinischePruefungen. pdf (last down-loaded14/11/2012) Homp age from the American Medical Association, „Declaration of Professional Responsibil-ity†, URL: http://www. ama-assn. rg/ama/pub/physician-resources/medical-ethics/declaration-professional-responsibility. page? (last downloaded 14/11/2012) Homepage from the Zentrale Ethikkommission bei der Bundesarztekammer, „Prioritaten in der medizinischen Versorgung im System der Gesetzlichen Krankenversicherung (GKV): Mussen und konnen wir uns entscheiden? â€Å" (2000), URL: http://www. zentrale-ethikkommission. de/page. asp? his=0. 1. 24 (last downloaded 14/11/2012) Published paper by the Indian Council of Medical Research, â€Å"Ethical Guidelines for biomedi-cal research on human participants†, (2006), URL: http://icmr. ic. in/ethical_guidelines. pdf (last downloaded 14/11/2012) Homepage from Handelsblatt, FRANK, Sergey „Die indische Kultur besser verstehenâ€Å", (2009) URL: www. handelsblatt. com/unternehmen/management/strategie/weltspitze-die-indische-kultu r-besser-verstehen/3304528. html (last downloaded 10. 11. 2012) Homepage from Geert Hofstede, URL: geert-hofstede. com (last downloaded 12/11/2012) http://www. goodreads. com/quotes/178430-morality-is-temporary-wisdom-is-permanent (last downloaded 12/11/2012)

Eriko

Kristin Mueller Contemp. Jap. Lit. and Film 2/20/13 Eriko's enterance In the book Kitchen by Banana Yoshimoto, there is a scene in which Mikage first meets Eriko. The scene, on page 11, is a small insight into the work of Banana Yoshimoto. â€Å"Just then, with the scratch of a key in the door, an incredibly beautiful woman came running in, all out of breath†¦ ‘How do you do,' she said in a slightly husky voice, still panting, with a smile. ‘I'm Yuichi's mother. My name is Eriko. ‘ This was his mother? Dumbfounded, I couldn't take my eyes off her.Hair that rustled like silk to her shoulders; the deep sparkle of her long, narrow eyes; well-formed lips, a nose with a high, straight bridge– the whole of her gave off a marvelous light that seemed to vibrate with life force. She didn't look human. † Here we see a small example of â€Å"magical realism†. This is the writing style where most of the writing is about a very realistic, but there is a small part of the supernatural that takes part. In Kitchen, the supernatural part of the world that Mikage lives in is the light. There are many references to light that radiates off of people or objects.Before Mikage is even close with Eriko she can still see the light that radiates off of Eriko. This light represents the miraculous forces that are in life. Though Mikage, and later Yuichi, can't see them due to the loss of their loved ones, the light shows them the things that are important. Another aspect of this scene is Eriko's extraordinary beauty. Unlike Mikage or Eriko's wife, Eriko is not plain. She is flashy and showy even to the point of appearing inhuman. Her beauty is what captivates people, including Mikage. Sadly her beauty also leads to her death.This inhuman appearance brings everybody closer to her, whether intentional or not. Although it helps when it comes to including Mikage into her family, it also isolates Eriko from the outside world. These things were all wh at drew Mikage to Eriko as well as the family she formed with her, Eriko and Yuichi. This first meeting with Eriko was the moment when Mikage could no longer protest living with them and met the next light she would live her life for. Because of Eriko, Mikage was able to live continue her life and move forward after her grandmother's death.

Peasant Life in Elizabethan England Research Paper

Peasant Life in Elizabethan England - Research Paper Example The neediness hit individuals made due with constrained assets and were drained by the rich in each and every condition receptive. Religion was a key part of life in the lives of the individuals in the Elizabethan period with Roman Catholic as the prevailing religion. This paper focuses on the lives of the peasants inside the Elizabethan time of time. Religion was a key part of the Elizabethan life. The Church was the wellspring of both assistance and treachery for poor people. The Justice of Peace (Jps) were assessment authorities profited in every ward that gathered a duty from the individuals who claimed land in the area. It was known as the Poor Rate and was utilized to help poor people (Mcginnis 203). The Poor Rate had two functions in the social order. First and foremost, it made the poor feel that something was being ruined them and made them feel less furious about the neediness. Besides, some great work could be carried out by the poor inside the area to help that ward. Along these lines, the Justice of Peace went about as administrators of the poor throughout the Elizabethan period. The poor were sorted into three aggregations by the administration. To start with, there were the defenseless poor (Mortimer 26). This assembly incorporated the old, the debilitated, the disabled and the stranded youngsters. Seniors and the crippled had been given a differing measure of cash and sustenance proportions on week after week foundation. At whatever point they were unable to gather their endowments, they could be transported to their living arrangement. Poor youngsters got an extraordinary apprenticeship secured due to the ward. In this way, the ward profited from the free work until the youngster became a mature person and deduce new dexterity. The powerless poor were not viewed as a trouble to the legislature. Ordinarily, the wards offered them the permit to ask (Claments). The second classes were distinguished as the capable poor. These people were

The American Constitution Research Paper Example | Topics and Well Written Essays - 1750 words - 1

The American Constitution - Research Paper Example This essay discusses the Robert Morris from Pennsylvania, the "investor" of the Revolution, who began the events with a nomenclature Gen. George Washington for the presidency of the Constitutional Convention. The vote was undoubtedly unanimous. With distinctive traditional humility, Washington articulated his discomfiture at his lack of qualifications to be in charge over such an imposing body and apologized for any errors into which he may plummet in the path of its negotiations. Thus began the majestic ‘beginning’ of the constitution of the greatest economic epicenter of modern day. The Anti-Federalist, played a key role in how the United States was going to function as a Government and the effect the Anti-Federalist paper had on the creation of our constitution. The Anti-Federalist movement, should be given credit in helping to shape our constitution, their cause was a major stumbling block that had to be resolve in order for a more perfect union that protects each in dividual States. The Federalists had more than an innovative political plan and a well-chosen name to aid their cause. The Anti-Federalists were a rebellious alliance of citizens who disagreed with the ratification of the Constitution. In conclusion, the researcher states that no group in the US political history was more dynamic & heterogeneous than the Anti Federalists. Even a brief glance of the concluding vote on confirmation, demonstrates the unbelievable provincial and geological diversity of the Anti Federalist alliance.

The American health care need to be reformed Essay

The American health care need to be reformed - Essay Example For many years it was believed that the American health care system is the best in the world. But now so many shortcomings have been identified. "The 42.6 million people in the US currently without health insurance are acutely aware that our healthcare system is not working for everyone, and there is growing recognition that the major problems of rising cost and lack of access constitute a real crisis".( "The U.S. Health Care System" 1) The majority of US healthcare are out patient based. The personal primary healthcare physicians, specialist physicians, non-physicians including nurses and pharmacists constitute the healthcare system. There are mainly two types of hospitals the for-profit hospitals and the non-profit hospitals. The former is operated by privet corporations and the later by the government or by some religious or other organizations. The hospitals provide out patient service in emergency room and they also have inpatient section. The payment of healthcare for most of the Americans is through the employer but the cost of which is increasing now a days. The government now subsidizes employer-paid health care.This is done by exempting employer contributions from taxation as income. The government sponsored Medicare and Medicaid covers the uninsured people in the US. The programmes like Tricare and Veterans administration provide insurance coverage to the elderly people in America. But now the number of physicians accepting the Medicaid decreasing due to the increase in the administrative cost as compared to the reimbursement. The Census Bureau found last year that almost 44 million Americans had gone without health insurance for the previous year. That number has been increasing by roughly 2 million a year. Families USA, a consumer group, says that almost 82 million people, one out of three below age 65, were uninsured at some point during 2002-03, most of them for at least nine months. (Broder, D.S., A21) III. SYSTEM INEFFICIENCIES AND INEQUITIES INEFFICIENCIES 1. Delays in seeking care and increased use of emergency care-Usually American people have a habit of not going to preventive healthcare and regular medical check ups and finally when they reach the hospital for treatment the disease may get advanced and more intensive care is needed. This causes the increase in the amount of reimbursement. The people without the insurance are twice as likely to visit hospital emergency rooms as those with insurance; burdening a system meant for true emergencies with less-urgent care needs. In patients with privet insurance cancer is diagnosed only in the late stage or in the advanced incurable state only and they need more costly procedures than the people who diagnose the disease in the early stage. The people without privet insurance get less chance to attend the cancer screening tests than the others with the privet insurance plans. 2. Shared cost of uninsured- The service providers

Research Paper - Sexual Assault - Part One Essay

Research Paper - Sexual Assault - Part One - Essay Example Sexual assault, which is a general term encompassing rape, sexual battery and sexual harassment, is the forcible, non-consensual subjection of a person into an unwanted sexual activity by the use of physical or emotional violence. It can be physical, verbal or visual (e.g voyeurism). Sexual assault statutes vary from state to state but basically it is based on the precept that no one has the right or the privilege to coerce sexual contact and that a person has the right to determine who may touch hiss/her body and â€Å"when and under what circumstances†. Moreover, â€Å"each person has the right not only to decide whether to engage in sexual contact with another, but also to control the circumstances and character of that contact† (Brody et al 2000, p.426). The act of sexual assault is consummated when the assailant has intended to perform forcible nonconsensual sexual contact but fails to actually complete the act (Lindemann & Kadue 1999, p. 373). Herein, a demarcation line is drawn between rape and sexual assault because on the basis of this definition, sexual assault is tantamount to attempted rape and sexual battery. One author kept one step ahead by suggesting that sexual assault has been institutionalized since time immemorial and that the culprit is patriarchy, which propagates male gender domination favoring man’s power to exploit without legal restraint women and children â€Å"whose consent is mainly taken for granted unless actively withheld and whose communications are consistently devalued or misinterpreted because of patriarchal values and assumptions† (Pickard et al 2002, p.542). Many state laws are also one in affirming that to convict the sexual assailant, it must be proven beyond reasonable doubt that â€Å"there was sexual penetration and that it was accomplished without the affirmative and freely-given permission of the alleged victim† (Brody 2000,

Ivy League Schools vs Second Tier Schools Research Paper

Ivy League Schools vs Second Tier Schools - Research Paper Example According to the authors Fry, Ketteridge, and Marshall (2008), education plays an important role in shaping up the career of the students. By getting the proper education, the skills and qualities of the students get enhanced which encourage them in grabbing various opportunities. These authors highlighted that education process and policies are different in various academic institutions. Some schools focus on the overall growth of the students while other schools emphasize on knowledge enhancement processes. The authors stated that the students must select which type education they want to have before taking admission in school (Fry, Ketteridge and Marshall 54). The author Mullen (2009), highlighted for the expansion of higher education, the classes and courses get stratified. This process provides the better understanding to the students regarding different subjects. Ivy League Schools have various facilities and processes by which students can get high quality of education. In U.S , the students who belong from wealthy families or high-class society prefer to get an education from Ivy League Schools. The expectations of this type of students and their families are very high from the schools. The academic environment and facilities provided by these schools facilitate them in satisfying students and their families. The students of the low economic class also get admission in Ivy League Schools based on their merit. The Ivy League Schools are the most selective colleges in U.S.

No Topic Necessary Essay Example | Topics and Well Written Essays - 250 words

No Topic Necessary - Essay Example Apparently, the story of Buddha in the myth is intertwined with other deities, especially Christianity (Campbell, 30). These other deities are seen as being weak and temporary as opposed to Buddhism which remains immovable even in the future. Actually, the writer emphasizes the superiority of Buddhism in Oriental antiquity as compared to other deities. In today’s society, comparisons between religious deities and implications of ancient spiritual narratives remain influential. More often, these comparisons are divisive in nature. In the Hero’s story, the hero asserts that Buddha is immovable and superior in the presence of other deities (Campbell, 35). In today’s society, the spiritual heroism of Moses in the Old Testament remains the central narrative in the Jewish religion. Personally, I agree that Moses transformed into a heavenly level when he encountered God around the burning bush at Mont Sinai. Prescription of the Ten Commandments sealed God’s covenant with the Israelites in a similar manner that Gautama linked Buddhists with Buddha. In this context, the spiritual experience of Moses in the Old Testament, which is influential in today’s Jewish and Christian religions, is synonymous to the spiritual adventure of Gautama Sakyamuni in the

Juvenile Justice Essay Example | Topics and Well Written Essays - 250 words - 2

Juvenile Justice - Essay Example Harris County Youth Village: Is a residential facility located near Clear Lake. It houses a capacity of 170 males between the ages of 10 and 17. The facility offers educational, therapeutic services, drug education, and medical attention services. It has a student led government and partners with the San Jacinto College System Central Campus (Harris county juvenile probation 1). Nebraska Correctional Youth Facility: This facility sprung up in 1994, but did not take its first inmates until 1998. Juveniles housed here are between the ages of 10 and 21 years of age. Inmates are allowed to apply to community custody programs like education release and work detail. Lives are situated on per diem with wages, clothing, cleaning supplies, food and food supplies. The units operate on custody and unit management guidelines that can result in loss of privileges to higher level security placements (Nebraska department of correctional 1). Southern Youth Correctional Reception Center and Clinic: This facility is located in Norwalk, CA. as an institute for male youths. The center offers special education courses and high school education. Inmates are given assessments to determine needs and treatment plans. The facilities offer sex offender programs, public services, and mental health treatment services (Southern youth correctional reception 1). Southern youth correctional reception center and clinic. (2010). California department of corrections and rehabilitation: division of juvenile justice. Retrieved from http://www.cdcr.ca.gov/Juvenile_Justice/Facility_Locations/Reception_Centers_and_Cli nics/sycrcc.html. (11 April

Administrative law Essay Example | Topics and Well Written Essays - 1000 words

Administrative law - Essay Example isability act it is deemed statutory that individuals with such incapacitation be assisted and financed to enhance their ability to attain their potential with sustainable resources. Barry was therefore, referred to the social department of Gloucestershire council on 15 September which adequately assessed her needs and made arrangements to provide her with the services (Aden Chambers, 2010). As assessed he was to be supported with home care support for shopping, pension, laundry and cleaning services and provision of meals on wheals 4 days a week. She used to receive routine visits from the department officials where nearly after some time her needs were re assessed and identified to be the same. However, on 29 September 2004 after the review she received communication from the department stating a drop on some key services offered by the local authority citing lack of sufficient funding from the central Government (Diamond 2009, P, 345). This solidly initiated the need for legal red ress to enable provision of entire services by the department. The case was heard and determined by judges as analysed below (Aden Chambers 2010). In his outset assertion based on legal provisions of the land, Judge Lloyd categorically stated that the local department had a statutory duty of providing disadvantaged individuals with necessary life essentials (Pumwar and Peloquin, 2011, p. 63). Although he ruled that the local council had no power to regulate percentage resources allocated by the central Government, he noted that local authority had an obligatory duty to discharge and that their resource constraints had no bearing. He state that once the assessment and amicable agreement was done the department in whatever state should have not reneged from providing the services to Barger (Kaldor, 2003, p.56). He stated in his ruling â€Å"The defendant’s actions were unlawful for the reason that on the sole basis of having exhausted available resources, withdrawn services previously

Pip and his Journey to becoming uncommon Essay Example for Free

Pip and his Journey to becoming uncommon Essay He shows it to Joe, who thinks its magnificent, but when Joe tries to read it all he can say is J. O. JO. (44) Pip is surprised, and then asks Joe if he can actually read. Joe replies that he can so Pip gives him a book, but again the only thing Joe can say is, J. O. JO. (44) Pip has looked up to Joe all his life, but now realizes how common Joe is. Pip is determined to teach Joe how to read, in order to make himself feel more uncommon, although Joe is happy with his simple blacksmiths life and doesnt want to change it. This is one example of Pip trying to make everyone around him uncommon for his own use. Later in the book, Joe is invited to Miss Havishams house with Pip. Joe gets all dressed up and is ready to go, and Pip realizes that Joe isnt himself when he is dressed up. While the two are at Miss Havishams house, she begins asking questions of Joe, but instead of replying to Miss Havisham, Joe replies to Pip. It appears that Joe feels Pip is a higher class than he is. Pips goal is to make Joe uncommon, but by exposing Joe to his own commonness, Pip made Joe feel even more common. Pips plan to make Joe uncommon backfires. Pip does not hesitate to take advantage of people and opportunities if it will help him on his journey to becoming uncommon. He is always looking for a way to push himself further up in society, and when he finds one, he takes advantage of it. Pip makes several visits to Miss Havishams house, every time becoming more and more attracted to Estella. Pip is attracted to Estella because of what the relationship would do to his social status. I have particular reasons for wanting to become a gentleman. You know best, Pip, but dont you think you are happier as you are? (114) He realizes that if he were to marry Estella, he would be rich and high class. With that marriage, Pips main goal in life would be completed. Pip also takes advantage of Biddy. Pip thinks that in order to become a gentleman you have to be educated. He knows that Biddy is very smart, and tries to use her to educate himself. Pips fixation with becoming uncommon leads him to use the people he knows as a step up in the ladder of society. In the beginning of the novel Pip is given a choice. Pip can either take the crooked or the straight path. It is his encounters with people of both higher and lower class that push him towards the crooked path. Pips encounters with people of a higher class make him feel jealous, and his encounters with people of a lower class make Pip feel common. Pips reactions to these encounters are to push himself further up in society, regardless of whom he hurts along the way. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Great Expectations section.

The Problems in International Marketing Communication

The Problems in International Marketing Communication Whether its a manufacturing company or service company,Communication is a very crucial element its marketing process. This is clear in the definition of Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large [1]. Marketing communication is also considered as one of the four most important elements in every marketing process, the 4 Ps of the Marketing Mix. The 4 Ps are: Product, place, price, promotion. . Every company specifies the product or service it wants to sell product, where these products are delivered place , how to set a price price, and how to promote its products promotion. Marketing Communication falls under the promotion category. Three vitals roles fall under it: providing needed information and elaboration on a product, persuading target customers of a specific brand, and encouraging them to take actions and buy their products. It serves both types of customers: existing customers, and prospective (potential) customers. It serves the existing customers by maintaining relationships with them. This can be done by database systems for customers and direct selling. Marketing communication serves the prospective customer by communicating the information and advice this customer needs. Such information are like: cost of the product or service, specific features, benefits and functions [4]. Elements of the communication mix: Below are some ways to communicate information: Medium Explanation Advertising A paid insertion of a message in a medium Public relations the planned and sustained effort to establish and maintain goodwill and mutual understanding between the organization and its publics( users, potential users, and employees) Sales Promotions Activities done to attract customers and boost temporary sales. Examples: the buy one get one offer, distribution of free samples. Personal Selling Face-to-face communications between buyers and sellers Telemarketing Taking orders by phone (inbound), Selling through phone or teleselling (outbound) Ambient Advertising Messages places on items such as bus tickets, stamp franking, till receipts, petrol pumps, and so forth. Any message that forms part of the environment Press Advertising Any paid message that appears in a newspaper or magazine TV Advertising Commercial messages shown in breaks during and between TV programs Database Marketing Profiling customers on to a database and sending out personalized mailings or other communications to them. Example: Sukar.com sends emails with pictures of products and price offers. E commerce Use of websites to promote and sell products Corporate Identity The overall image that the company projects; the companys personality Branding The mechanism by which marketing communications are coordinated Off-the-screen selling Using TV adverts linked to inbound telephone operations (taking orders by phone). Also, home shopping channels such as QVC. Figure 1 Source: Blythe J. (2006) Essentials of Marketing Communications, 3rd edition Figure 2 Message channel Advertising media and/or personal sales force Encoding: Message translated into Appropriate meaning Noise Competitive activities, other salespeople, confusion, and so on Decoding Encoded message interpreted into meaning Information source Marketer with a product Feedback Evaluation of communications process and measure of action by receiver Receiver Action by consumer responding to decoded message The senders culture (A) The receivers culture (B) Source:Cateora P, Graham J. (2008) International Marketing [ 3 ] The Challenges of International Marketing: Cultural Diversity: Marketers need to develop understanding and empathy with their target audiences. Marketers need to assure that customers receive their messages without any altering of the meaning intended in the first place. Meanings of words can be denotative or connotative. Denotative means: having the same meaning for everybody. Connotative means: having a meaning which is unique to the individuals. The customers opinion of the advertisement is subjective. Strawberries mean the red small fruits. For some people, which are allergic to strawberries, it means allergy and disease. This is easy when the marketer and audience share the same background and outlook. [2]. In international marketing, , the audience customers are diverse, the same message can be understood differently from one to another. So, the message has to be clear enough to be understood by almost all types of receivers. Only 30% of communication used words. Examples are: numbers, space, artifacts, and kinetics. If the company is international, then their audiences are from diverse cultures. A message might resemble a meaning in a country and a very different meaning in another country. For example: the sign of the thumb and index finger circle means OK in America. In Brazil, on the other hand, it is considered a rude gesture. So, if a marketer is targeting Brazil and America at the same time, he/she should use unique advertisements for each country. Toyota introduced the Prado SUV in China. The names sounded the Chinese word for Rule by Force. It reminded the Chinese people of invasion by Japan 1937. It was not a nice memory at all. [3] Production and Cost Limitation: A challenge that faces international marketers is that they have to be as creative as possible, especially when there are severe production limitations. Some magazine papers in some countries are made of severely poor quality. A product like a shampoo might have to depart from the print media if it is of low quality. In Egypt, the poor quality billboards and poor-quality televisions have led big companies like Coca-Cola to advertise their products on boats that sail along the river. Direct Mail In Southeast Asia, printed press is not widely used. Thus, Direct mailing databases form a basis mean of advertising. Any international company that wants to market in Southeast Asia needs to use the Direct Mailing pattern. The problem about it is that the sender has to pay only a part of the mailing fee. The receiver has to pay the rest. The Challenges on the Marketing Message: An information source an international marketing executive that has a product message to communicate. Encoding converting the message from the source to the receiver. The message is transmitted to effective clear symbols. Themessage channel the sales force and/or the media that transfers the coded message to the intended receiver. Decoding The interpretation and understanding by the receiver. Receiver The targeted customers. Feedback The customers opinion on the message. He gives it back to the information source. Noise any external obstacles that hinder the communication process: physical and non-physical competitors, other salespeople, and confusion) What is obvious from the above figure is that the message starts from a point and ends in it. The message is produced by the information source the sender. Then it is encoded into an appropriate meaning. After that, it goes through a message channel: advertising media, personal sales force. Later, it is interpreted into meaning. Then, the receiver responds to it. Afterwards, the receiver evaluates the communication process feedback. Finally, the feedback is transferred to the information source. This is the flow of the international communication process. The noise is any external obstacles that come in the way of any of these steps. It hinders the transfer of the message. Any problem that affects any of these steps will affect the correct understanding of a message. A problem with the information source: The marketer is supposed to know the needs of the international target market ex: The whole world , and not limit them to the needs of the national market ex: USA. A good example is the mobile phone industry. If a company is doing well with selling luxurious mobile phones, it doesnt necessarily mean that it has to do well in selling the same phones in another country. The first countrys market need is luxury Ex: Qatar, while in the other country is it only communication Ex: Syria. Such problem can happen if the information source or the marketer relies on the self-reliance criterion (SRC). The information source might depend onhis own markets success and assumes it will succeed in marketing to other countries. If it sells well in one country, it will sell in another [3].Clearly, this assumption is definitely wrong. Also, general lack of knowledge of the target markets need will result in sending a wrong message through media or personal selling to the existing of prospect consumers. Encoding A marketer for certain relaxing drug chooses the white color for an advertisement, assuming that it has a relaxing effect. Patients might relate it to hospitals this will have a negative effect on buying the medicine. Thus, to transfer the correct message, all factors relating to the target market have to be taken into consideration. In the United States and Canada, Toothpaste is important because healthy teeth are perceived as important. In European countries, on the other hand, it is mainly used for breath control. So, an advertisement of toothpaste for European citizens has to stress breath control instead of healthy teeth. 3-Â ­The Message Channel The channel has to be carefully chosen to assure the message is delivered and understood by customers. Sending messages through internet means, there has to be a reading role from the receivers side. If the medium internet is used for an intended market in which there is a lot of illiteracy, the message will certainly not be understoodby those intended customers. The language For advertising for a product on TV for instance, the language of the audience have to be considered. If the advertisement reaches countries in the Middle East, they have to be translated to the Arabic language to assure proper understanding. This is not applicable on all products. For instance, Arabic is the spoken language in the Middle East in a lot of industries. At the same time, English is used in the technical industries in the Middle Eastern countries. So an advertisement in the technical field requires using the English language, even if it is intended for Middle-Eastern customers. Decoding Chevrolet launched a brand name for a car model called Nova. It means New Star. According to the Spanish language, on the other hand, Nova means It doesnt go. Another similar example is Coca Colas Come alive slogan being decoded as Come out of the grave. [3] Although Europeans and American speak the same language, but their perception and way of thinking is different. An ad transferred from the United States with an American Celebrity standing atop a mountain with a Lipton teas mug didnt make sense for East Europe citizens. [3] So, Errors at the receivers side are mainly due to: Improper message because of improper knowledge of use patterns Poor encoding (building a messages meaning) Poor media selection. The wrong mean for the wrong message. Poor decoding by the receiver Least possible bad luck Ex: When The Paris government didnt get along with the attack in Iraq in 2003. A lot of French products were boycotted. Frenchs Mustard was mistaken for being French, while it was named so after its founder Robert French. It was accidently boycotted along the other French products. Feedback As much as delivering the message correctly is important, acquiring feedback is important. Companies have to do surveys and research on how effective was the responding to its marketing messages to decide whether to carry on with them or not. If the feedback of receivers was not taken into consideration, this will allow the same mistakes to be carried on again and again. A detailed research with causes and effects of factors regarding the marketing messages on the customers is very essential and important. It will assure success in the future messages. Media Limitations and Personal Selling: An international marketer might be forced to use other promotional means if he/she is exposed to media limitation. In Italy, a television commercial for instance is limited only to 10 showings a year, and with no exposures closer than 10 days. [3] This will definitely hinder the use of advertising and the marketer is forced to look for other promotional means. In Latin America because of media limitations, Coca Cola and Pepsi-Cola shifted to carnival trucks. Carnival truck make frequent trips to rural villages to promote their products. The carnival truck stops in a village, gives a TV show about them for a low admission price. The price is an unopened bottle that is exchanged for a cold bottle and also for a coupon for another bottle! These kinds of promotions attract customers widely, and are considered aw ways to deal with media limitations. Studying of the behavioral habits of an intended market produces positive results. This strategy was done by Nestle in France. A lot of French take off for a long vacation in the summer time, taking all their family members in the car heading to campgrounds. Nestle, as a result, provided rest stops along highway for changing and feeding babies. This strategy allowed the French people to be aware of the samples of Nestle diapers and food products. By that, it branded its name by sampling and promotion. Local Laws: -May not permit premiums or free gifts be distributed. Some countries may control the amount of discount given at retails -Permits for all sales promotions. A waste of all the promotional strategies that are undertaken in other countries in which it is legal it will affect personal selling negatively Challenges for international emailing marketing: Message form: The amount of message that works in one country doesnt necessarily work in another. In USA, it is common to post main headlines of articles with the links to the full article. In other countries, like the Middle East, customers expect to see the full article. This depends on how the consumer is used to receive knowledge. -Personalization and salutations: Examples: Dear John, Dear Saraetc. In US, the use of salutations has a positive effect on the recipients. On the contrary, other countries consider it as invasion of privacy and people of this country dont feel comfortable receiving emails with salutation. -Local norms: There are many norms that cant be predicted if you are unaware of local norms. For example, in the U.S. its quite common to post prices exclusive of tax. In some other countries, this is simply not done and may even be not allowed by local law. In France, its common to ask recipients to print out a form and fax it back, whereas in many other countries this would be considered absurd. -Local laws: The most obvious laws that apply to international e-mail are anti-spam requirements, some countries may have additional laws and requirements for doing business electronically, especially related to privacy and use of personal information. -Send time: When to send is another important question. Countries have different time zones depending on their geographical location. While 3 pm Canada timing is an appropriate time to send emails for customers, it is a very inappropriate time in countries on the other side of the world. [4] -Stereotypes and marketing communication: First to define stereotypes: It is a commonly held popular belief about specific social groups or types of individuals. The concepts of stereotype and prejudice are often confused with many other different meanings. Stereotypes are standardized and simplified conceptions of groups based on some prior assumptions. Sometimes, there are certain perceptions or ideas people relate to a specific country, and these ideas might be wrong. For example: If an Egyptian company is advertising for a perfume with a drawing of the Egyptian flag. Egypt is not considered as a leading country in producing perfumes. France, on the other hands is considered so. So, European citizens might assume that this perfume is not worth buying. Hence, they will not respond positively to the commercials of perfume from USA. [5] Country of Origin Effect The issue about international marketing products, whether by personal selling, TV Advertising, or even off the screen selling, is that marketing the product outside its home country is not as easy as marketing it inside it. This is due to the many factors that need to be known about the consumers in countries the company is intended to export to. Such factors are like consumer behavior. [5] Consumer behavior dictates when, why, what, and where a consumer buys or doesnt buy a product. Conclusion If any company doesnt last for three years, this means the company is a failure. To assure success for a company, the marketing mix have to be well designed whether its a service or a manufacturer company. A very important and crucial aspect of the marketing mix is promotion, which is understated under Marketing Communication. To Assure proper communication of a message, all the above factors have to be taken into strict consideration: The message, the means, the market, the external legal and local factors. The message have to well-designed before it is sent. Thus, being aware of legal and local restrictions of countries is essential for giving green and red lights to marketing communication strategies. The marketing strategies have to be tested on the various markets, to prospect the outputs. Then, proper knowledge of the market needs is studied. Then, the right routes of communication are chosen to assure transferring of the message. The message has to be matched with the receiver s point of views. The major problem facing international advertisers is designing the best messages for each market served.[3] Taking some factors in consideration and neglecting some cause big problems, because in international marketing everything is related to one another.Since the sales amount depend largely on Marketing Communication, the sales department depend largely on the marketing department. Thus, The effective Marketing Communication is one of the keys to success of two departments in a company. Hence, no one in a company can deny the effective outcomes of effective commination.

Advertising Strategies for Indian Customers

Advertising Strategies for Indian Customers Chapter 1 Introduction I think one of the major roles of any company whether in a domestic market or international market the role of a marketer is to create an awareness of the product among the general public and attract general customers. However good the product is, without knowledge of the product and desires for the customer on the product it is impossible to create a brand or a successful product image. And the best thing that a company can do this is by launching an effective advertising campaign that kindles the emotions of customers in all positive sense. Advertising is the simplest way of informing or drawing attention or telling a group of potential audience regarding the product or company. Advertising can take several forms and it’s the duty of the advertising department of that particular company to conduct the market research and decide what are the most important things that have to be concentrated while launching an advertising campaign. Based on the research I conducted and analysis over several authors I was able to obtain what was the main goal of advertising and what are the various factors that influence in advertising. The main part of my research was to find how culture has an impact on advertising and what are the various strategies that can be used by multinational companies while entering a country like India. As marketers how can we integrate various communication methods in order to produce an effective advertising campaign resulting in producing a successful product? The main purpose of this chapter is to give some details in research background. This chapter will also give information on research aim and objectives. And the main part of the research is how advertising strategies vary while entering India. In order to understand the environment of India a detail study was conducted and I have drawn the conclusion. 1.1 Research Background India is a large country which has a large population around 1.14 billion currently and rapidly growing and for any multinational company entering India the market share they might target can be never enough. However the country has 28 states with 18 languages recognised. Though English is the medium of education through out the country the next most widely used language is Hindi which also the national language of the country. So for any company entering India as to decide which part of the country they are entering into and which market segment they are planning to advertise and what language is used there. India can be divided into two parts the north and south. In north the language that is most popular are Hindi followed by Marathi and Bengali where as in the south Tamil, Telugu and Malayalam are spoken in different states so companies do not have only the need of creating an advertisement blending the cultural impacts but also catering the local needs of each and every particular region. India has become potential emerging nation since China makes an entry to join the World Trade Organisation. Geographic advantage is only one part of the factors that speed up the growth of the Indian economy. India, however, also has other factors that attract the interest of foreign investment, such as FDI attractiveness, cheap materials, the education rate and low labour costs. When foreign companies enter Indian market, mass advertisement does pay significant part in making a good sale. This is because advertising can persuade consumers to think about their own self-image, influencing them to follow the advertisement’s message. However, when entering a market like India, cultural factor is also important because customers in each culture have different tastes. As a result, marketers have to take into consideration standardisation and adaptation because local customers will have different advertising appeals. The company’s image also will have a great influence of the customer. Because the brand is contributed from the company’s image and based on the product and its brand appeal the advertising campaign can follow a standardised strategy or opt to choose an adapted strategy. But India has already mentioned is such a large country companies entering will have to work hard as they require to enter several countries in one country like India because of its diversity in languages, cultures and values. 1.2 Research Aim This research aims to develop effective advertising strategies for foreign firms when entering India market. 1.3 Research Objectives To understand factors that can influence Indian customers to remember advertisement To know under consumer behaviour of Indian customers To know the implications of adverting on consumer behaviour To what extent advertising has importance How cultural values are essential in advertising going international To make qualitative analysis of advertising across cultures 1.4 Various media channels in India According to my research 80% of the population above the age of 16 is exposed to some media or the other in India. Whether its students or kids or homemakers or proffesionals.There are various media channels in India and all of them are considered to be effective and the question comes how the company is going to distribute in various media and identifying which media would give the best result. The various media channels in India are Television, Press, Radio, Cinema, Posters/Hoardings, and Internet. When it comes to Television the company has to decide who they are targeting are they homemakers or kids or working professional or students. When it comes to television certain channels that the company can never let chance are in television are news channels and sports channels. When it comes to news channels there are several news channels how ever there are media networks which telecast in each regional state in their own language. The next is sports channels and India is country in which majority of the population watch television in order to watch cricket matches. Home makers in India are really interested in television and spend most of their time in watching serials and the various serial programs can be the target location for targeting home makers. When it comes to kids the kid’s channels is the best place. In the later part we will discuss the various television categories in detail. Similarly in newspapers and radio they can be categorized. However the whole campaign depends on the company to decide who they want to market their product and how they want to market it. 1.5 Role of Cultures in India When it comes to culture India is one of the oldest and the most unique country. Country is so large and with varied cultures it is very difficult to understand them very quickly. As a result India varies amazingly throughout the country when culture is concern. Different culture in different parts of the country north, south, north east all of them have their own distinct features. Every state has its own unique culture and with a country with 28 states it is not possible to cater the need of entire nation in respect to culture. India is the home of various ancient civilizations including four major world religions, Hinduism, Buddhism, Jainism and Sikhism. India is the home of various life styles, languages, cuisine and music. For example when we consider cuisine it varies from culture to culture within the same country and every cuisine is different from each one. Similarly music and dance itself is completely different from north and south. In north it is bhangara, Hindustani. Where as in the south it is bharatanatayam, folk etc.India is a nation of festivals with so much cultural diversity festivals are celebrated with lights, fireworks, prayers and rituals. So when any multinational entering has to study the culture of that particular region understand the culture and then try to impact the advertising. They have to analyze whether they product will be suitable for that culture without creating any issues. 1.8 Significance Scope of Study â€Å"The study undertaken fulfils the requirements of the research outlined in the dissertation objectives. The study attempts to highlight the theoretical concepts from the course work and correlates those concepts with the research conducted in order to comes up with an analysis on what are the advertising strategies for a multinational company while entering India and what are the cultural influences that must be concentrated in order to succeed Therefore a thorough research had been conducted with the help of questionnaire and secondary data.† My own work (2008) 1.9 Limitations of the Study â€Å" The major limitations of study is that advertising in a country like India has various effects on various targets and most of our respondents are students and the response we achieved are from a narrow group because with the time limit it is not possible to analysis the entire market because it is very broad. Most of the questionnaires where answered by age group ranging between 18-25 and they responses cannot be considered entirely because it is not possible to predict whether they answered what they meant. The data obtained was cross checked. But however the responses cannot be 100% accurate.† My own work (2008) 1.10 Structure of Dissertation The dissarteation is divided into five chapters inorder to make a detail analysis of how multinational companies can advertise while entering India. It gives a inroduction on advertisement and on India what are factors that should be concentrated and a brief description of the media.The second chapter gives the litreature review by introducting what is advertisement ,what are the ethics,how culture and advertisement must be blended.How to define objectives and what are the various advertising styles. The third chapter defines the research methods and how to determine various advertising strategies. Inorder to know this we have to understand consumer behaviour and needs. This chapter aims to represent research findings, which are described in descriptive fashion. The collected data are analysed on the basis of a comparative qualitative analysis, with related or similar studies. This is the final chapter of this research and it aims to provide recommendations and suggestion, explain limitations and produce proposal for further research. Chapter 2 Literature Review Introduction This chapter aims to discuss and analyse related theories and concepts of advertising. It also reviews and discusses research findings of similar studies. It is claimed that advertisements can lead to buying decision making and several studies have also stated that many customers believe messages in the adverts to be truthful and unbiased (Dotson Hyatt, 2005). Today’s advertising requires a detail analysis of the target consumer and the advertisement must reach the customer in an effective way that it relates with him/her and stands out of other products. The main goal of advertisement according to my research is it is not to show that it’s better than others but how different it is which makes it stand out in the crowd. The product has to emotionally touch the customer in order to make the customer a real differentiation to cut through the rest and reach the target. There are several challenge that advertising face today but according to a study by Kroeber-Riel (1990, cited in Appelbaum and Halliburton 1993) in Germany, as much as 90 per cent of the information provided to consumer is ignored. They argue that advertising will need to capture the consumer’s attention and deliver the message in an original way that will enable the consumer to remember and identify with both message and the brand. According to Bullimore (1995) ‘without advertising, we would not have brands or innovation, consumer choice, value for money or our diverse media’. In order to understand the role of advertising we have classify advertising on for types, they involve in identifying our target audience for example when chocolate companies such as Kit Kat are advertising they must target mainly kids the next one is what is the purpose and next one is the media used whether it is television or radio or newspapers or magazines or cinema or any combination of them. And the last classification is based on the geographic area that it needs to address. 2.1 Definition of Advertising According to Phillip Kotler (2003), advertising is the most popular marketing communication tools because it is widely used in all business sectors. Terry Flew (2002), defined advertising as: â€Å"The way in which the mass media in all of their forms affect the way the audiences act and behave in their daily lives. The forms of media include television, films, songs and other similar forms.† (Flew 2002, p. 12) Under the concept developed by Kotler, key advertising instruments consists of both print and media adverts, such as print and broadcast adverts, audiovisual material, package-outer, brochures and booklets, billboards, display signs, symbols and logos, motion pictures, posters and leaflets, videotapes and reprint of adverts. However, in the recent years, a rapid development of technology has implications on the growth of media and advertising (Grips, 2002). A research showed that new forms of media, such as DVD and the internet changes the way people consume media or advertised products and services. The fast development of media has raised a question on the issues of media influence affect on attitude and belief of customers. Inoculation model is one of the popular passive audience theories, explaining that upon being exposed to advertising’s messages, viewers become instantaneously immune to them. The concept of inoculation model was used to examine the effect of advertising message on consumer behaviour by many researchers. One of the interesting studies was carried out by Karen Hartman (2000) who presented a snapshot of researched published between 1990 and 1999 and studied negative political advertising, mainly in the US. Hartman used showing themes, such as typologies, effects of negative advertisements, media coverage of political campaigns and the actual candidate behaviour, to categorise the literatures. Research finding indicated that a long term exposure to negative message can effect the perception and attitude of the viewers towards politicians and political parties. 2.2 Consumer’s attitudes towards advertisement In my research I understand that consumers are more favourable than unfavourable towards advertising. They not only recognise the negative effects but also the positive economic impact f advertising industry. Advertising is a method in which companies can motivate a consumer in making a decision. Because the advertising if effective can create a connection and help the consumer to take a decision quickly and easily. According to Abernethy and Franke (1996) argue that the evidence on consumer attitudes toward advertising shows that consumer prefer advertising that helps indecision making. Providing information that differentiates a brand from its competitors tends to increase commercial recall, comprehension and persuasion. They cite a 1995 study by Ducoffe that found information in advertising to be the single factor most strongly correlated with overall advertising value. Their review of audience perceptions of commercials revealed the informative/effective factor to be the best predictor of ad likeability and brand attitudes. Their summary is that advertising information is an important influence on consumer’s responses to both the ad and the brand. The Advertising Standards Authority Report (Ford-Hutchinson and Roth well 2002) similarly identified a series of consumer attitudes towards advertising and confirmed many of the previous studies: Advertising is everything with a name on it. As noted earlier, from the consumer perspective, the term ’advertising’ encompasses every piece of brand, product or service communication. It obviously includes the key media of advertising but also other aspects of ‘selling’ such as direct mail, door drops, the internet branded clothing, sponsorship, branded text messages and even telephone sales. Life without advertising would be dull. Advertising is part of the environment. For some mainly older respondents, there is perhaps, too much advertising, but the majority embrace it as part of life. They indicate that without it there would be less information, entertainment and street colour, and less to talk about. Advertising is an indicator of business health Advertising has got better. It is felt to be cleverer, more reflective of real life, more entertaining and more tuned to different targets. Consumers are concerned about ‘untruthful truthful advertising’, advertising that dose not lie, but is economical with the truth. It mainly concerns the advertising of financial products that highlights substantial benefits but is vague about risk or downsides. It is epitomised by advertising for accident claims companies consolidation of debts and loan offers. Overall the regulatory bodies were felt by the public ‘to be doing good job’. However, in the area of untruthful, truthful advertising’ it was felt that ‘they’ should be more active, invasive and controlling in order to protect consumers. 2.3 Ethics of Advertising In 1972 William Franken (cited Zinkhan 1994) defined ethics as a set of moral principles directed at enhancing societal well-being. He sub divided this into moral principles: beneficence-which concerns doing good; and justice-which is the practice of being fair. Bush and Bush (1994) defined ethics as ‘just or right standards of behaviour between parties in a situation, based on individual moral philosophies’ Another major problem in advertising is to understand the ethics any thing that is said to be right or wrong must be accepted only if they are justified. Zinkhan (1994) acknowledges that when making these difficult moral choices there are many places to turn for guidance including personal conscience, company policy, industry standards, governmental law or regulation, and organised religion. Any advertising that is said to be not following the ethics are those that have significant harmful effects for section of people. Robin and Reidenback (1998) take a much broader view of ethics in marketing communications and point out the degree to which the basic functions are seen to be ethical or unethical they suggest that advertising, in particular, must be measured within an understanding of our history the time in which they are applied their context, the expectations of society the requirements of capitalism and our best understanding of human behaviour 2.4 Advertising Culture Culture is the main factor influencing consumers to develop perception toward brands and products (Maxwell, 2001). A study investigated homogeneity versus heterogeneity of global consumption, emphasising on culture price/brand effect model of middle class consumers in the US and India. The main purpose of the study is to compare the consumers of developing countries to those in industrial nations as well as comparing culture differences of the two nations and see whether it affect the way customers perceive. Research finding indicated that consumers in India have a lower perception toward brand than that of consumers in the US. It showed that Indian consumers need to be convinced of standardised quality. And the differences between Americans and Indians influence how price and brand affect their buying decision making. Indians appeared to be tougher consumers to whom to sell as compared to American buyers. This research finding signifies that cultural differences influence the way people think, implement and interpret. Thus, it can be assumed that marketers must take cultural factor seriously when entering Indian market because consumers in India need to be convinced of standardised quality. In addition, when companies go across border, adaptation should be considered. Marketers can use the same strategies from home when they entering foreign markets, but this tactic may business goal Discussed in an article, focusing on positioning of products in foreign markets; it claimed that it is logical that consumers would react differently to different categories of product. Marketers must understand consumers’ perceptions of international, national and private brands because it enable them to know consumer needs and to position products better against the background ofdifferences in product quality, price, prestige, and the like. Therefore, to positioning the products and service in overseas market effectively, firms must understand different demands of consumers in different countries (Ghose Lowengart, 2001). 2.5 Advertising Objectives Advertising objectives are to be decided at the beginning of any advertising campaign. Objectives are measurable and defined clearly. The advertising must be designed in way that it can achieve its goal. For example it can developed in order to bring a product awarness,product launch,brand choice,image change or some other aspect of advertising communication.Objectives should be always precise and narrow and they must be developed in a limited set of targets. Creating wide objectives to be attained within a short span of time and limited but will make the advertising campaign loose its effectiveness. According to Murphy and Cunningham 1993 ‘Advertiisng objectivees are simply statements describing what is to be accomplished by advertising to capitalise on opportunities and/or overcome problems facing the adveriser during the planning period’ Many investors think the amount spent on advertising would directly produce the sales which according to the research is not true. Because sales achievements are not only related to advertising because lack of performance in some other areas will also result in the goals not being achieved. But inorder to achieve the sales target advertising plays a important role but the argument is advertising alone cannot achieve sales targets. According to Pincott 2001 there are many statements of advertising objective and,whilst the following list is not exhaustive ,it indicates the type of objectives that might be set for an advertising campaign. Awareness and saliency: Raise the profile of the brand by x per cent; Build awarness of brand by x per cent; Make consumers aware of brand’s promotion; Drive saliency; Raise awarness of the brand at launch; Educate the consumer of the benefits of the brand; Reinforce perceptions; To maintain the brand positioning Revive brand relevance and appeal; Reflect the size and status of the brand; Remind current and lapsed users that the brand; Build on past brand strenghts and remedy perceptual weakness; Enchance the special regard with which the brand is held; Change perceptions; Reposition the brand; Encourage reassesment of the brand To express the brand values in contemporary manner: Change the basis of consumer evalations of the product caregory; Change behaviour; Encourage increased use of the product; Gain trial; Get kids to ask Mum for the brand; Increase penetration of the brand amongst(a defined target group). As mentioned above there can be various objectives but it is most appropriate for the company and the marketers to decide what they want achieve and within what time.For example a company launching a business mobile can clearly decide that its target audience are business people and decide their goals.The more appropriate the Use of Market Research in India Rit Cifton(1997) has defined internation advertising as an approach ‘seeking a common perspective across markets†¦.but not in as ambitious a way as global advertising which seeks to standardise as much as possible’.Without market research it is impossible to forecast the future. The various reasons for market research is to determine the availability and relevance of media channels in India. What are the most effective influence of media in consumers mind. What is the fastest way of reaching the consumers and what is the most effective. Marieke de Mooij(1991) argues that:’Advertising to be effective,must derive from and be part of a culture sharing the language and values of the target audiences.’It is possible to stand out this by developing global themes. Advertisers have a main question of whether standardising or adapting their strategy and when they have answer this they have to analayse their product and determine how it can relate to their target audience.In India the advertising propositon must be targetted with a multi-lingual perspective from the outset.Good advertising avoids subtitles .Different regions require different costume for example a ad featuring in north india requires a number different features than that require in India for example it potrays a family in North India it has show different in style of wadrobe,house and how they talk to audiences down south. When a advertisement has to be translated from one language to a nother it can be done quite easily and it requires a lot of space. The cuisine differs from region to region and state to state in India can vary. Advertising literacy is very important. Mary Goodyear (1996) differentiates the components of advertising literacy in the following table: THE COMPONENTS OF ADVERTISING LITERACY LOW CONSUMERISATION HIGH CONSUMERISATION Product attributes Product Benefits Focus on products Focus on usage Rational Emotional Realistic Symbolic Fact Metaphor Makers’s language Brand language Salesperson Consumer Packshot Consumption Left brain Right brain Selling buying Source:Goodyear 1996 Statements used in one country as humourous can be very critzing in another country. India Therefore proper analysis of culture ,languages and colours are very important. For example several colours have different meaning in India.The value of research in the international context as said by Bannister et al.1997 The value of research in the international context Source:Bannister et al.1997 Research ↓ Position→Emotional or informative ↓ Appeal→Romance,sex,social reward,etc ↓ Tone →Humour,soft sell,narrative,etc ↓ Advertsing concept→ Format→ cartoon,slice of life,music ↓ Media Role of colors in India India a land colors different colors mean different meanings through out the country. In peoples mind colors are associated with festivals,occasions,religions,happiness,lifestyles and beliefs. Being a vast country the same color can be associated with different meanings in different part of the same nation . What I have tried is to consolidate and come to general view of colors and how their associated with the mind of the people. Inorder to anlayse this certain color are accepted as total different meanings in different cultures. When we consider the color red it indicates power,happiness and fearless.In most wedding the red is used for decoration because it indicates happiness and prosperity where as the same color red in southern part of India is accepted as a violent and very dangerous.In India once a girl gets married she is suppose to keep a red powder on her forehead indicating that she is married.The colour black is usually a color which the product could better stay away from because in India Black is regarded as evil color. It represents negativity and darkness. Yellow is a color which is usually associated with herbs , yellow which is associated with turmeric which is used for ladies and kids which they apply on their faces to give them a brighter appearance and take all the dirt away it indicates cleaniness ,purity and sancity.Every religion as a color associated with them for Hindus the color that reperesents gods are usually red and blue. Because blue is represent by Lord Krishna and red is the symbol of Goddess Durga. Where as the majority of the people following Islam their sacred color is green. White is a color in most part of the nation which indicates loss of happiness. It is usually allowed to wear in funerals. A widow wears a white dress to indicate that she has lost her loved one and she will stay from the happiness and joy here after.But some people also regard white as divine and purity.Contrary to the West where heritage and richness is showed by purple in India pink potrays royality. Being such a large country a color need not have the same meaning in every part of the nation but the role of the company is to analyse the consumers mind set and ho

Forever Failure :: essays papers

Forever Failure Everything was peaceful in my Haudenosaunee village. There were some disputes on land from time to time with other villages, but they were never as greedy as these white bearded monsters. They not only took away our homes, but also the land of our ancestors. I am one of the last ones who survived from their attacks for I led the back up warriors. Not one person from my tribe was able to defend themselves from the white men's gun, not even my father, Mountain-Lion, the bravest worrier of our village was able to survive. This was all a nightmare for me, a nightmare in which I would never wake up from†¦ These white men had already killed more than half of our bravest worriers. As the son of the courageous warrior, I must lead the rest of the 20,000 men for an attack against the French and Algonquins. I still remember the night before the attack. I sat in my longhouse for a long time. There was so much that I wanted to say, but just not enough time to say them all. Nevertheless, the silence remained, except for a few soft noise of my wife crying. It was hard to believe that two weeks ago, I had believed that I would live happily ever after with my wife. I could give up anything to go back in time and share those brief happy moments with my wife again. I held my tears back as I may not be able to grow old with my wife. I wouldn’t be able to make her smile when she’s sad, or look after her when she is sick. But in the longhouse I sat till dawn, until my wife, Pink Butterfly helped my dress for my battle. She tied a piece of soft leather around my waist, tied a knife around my leg, and lastly, braided my hair again and tied a large colorful feather around my head. She kissed me gently on my forehead and turned away. The touch of her soft lips made me want to cry, but I knew better. An Indian brave must never shed a tear, I am no longer the Little Bull I was two weeks ago. Now I must lead my people to fight the evil spirits of the White men. Forever Failure :: essays papers Forever Failure Everything was peaceful in my Haudenosaunee village. There were some disputes on land from time to time with other villages, but they were never as greedy as these white bearded monsters. They not only took away our homes, but also the land of our ancestors. I am one of the last ones who survived from their attacks for I led the back up warriors. Not one person from my tribe was able to defend themselves from the white men's gun, not even my father, Mountain-Lion, the bravest worrier of our village was able to survive. This was all a nightmare for me, a nightmare in which I would never wake up from†¦ These white men had already killed more than half of our bravest worriers. As the son of the courageous warrior, I must lead the rest of the 20,000 men for an attack against the French and Algonquins. I still remember the night before the attack. I sat in my longhouse for a long time. There was so much that I wanted to say, but just not enough time to say them all. Nevertheless, the silence remained, except for a few soft noise of my wife crying. It was hard to believe that two weeks ago, I had believed that I would live happily ever after with my wife. I could give up anything to go back in time and share those brief happy moments with my wife again. I held my tears back as I may not be able to grow old with my wife. I wouldn’t be able to make her smile when she’s sad, or look after her when she is sick. But in the longhouse I sat till dawn, until my wife, Pink Butterfly helped my dress for my battle. She tied a piece of soft leather around my waist, tied a knife around my leg, and lastly, braided my hair again and tied a large colorful feather around my head. She kissed me gently on my forehead and turned away. The touch of her soft lips made me want to cry, but I knew better. An Indian brave must never shed a tear, I am no longer the Little Bull I was two weeks ago. Now I must lead my people to fight the evil spirits of the White men.

Vince Lombardi - Winning is the Only Thing That Matters :: essays research papers fc

Vince Lombardi’s statement that â€Å"winning is the only thing that matters in sport†, is one of the truths that are inherent in the world of sports. Athletes are willing to cheat to guarantee success, either through the use of performance-enhancing drugs, or through the act of injuring others. Lombardi’s statement not only applies to athletes, but it also applies to countries that athletes are representing. Events such as the Olympics and the World Cup of Hockey are a source of national pride and some countries are willing to try anything to bring a little prestige back, while other athletes, who are representing their country will resort to unethical tactics. Judges and officials are bribed in order to win events. Lombardi’s statement also affects coaches, owners, and managers. They too place winning as their number one concern. Fair play generally takes a back seat to the desire for winning that some will bend rules, while others will outright cheat. The corruptness of sports today has lead to many methods of unethical behaviour. Winning is a very important thing not only to athletes, but winning is very important to countries as well. In the early 1960s drugs were used more frequently among the communist nations who wanted to enhance their national prestige through sports. Countries such as China and East Germany have been guilty of using such practices as doping their athletes. The glory of winning a gold medal and what will follow after that is more important than anything else. It one of the major influences behind drug use in sports. The main concern now for athletes who are representing their countries is not just about the satisfaction of winning but the rewards for success. The rewards are staggering, as the dollar volume being showered on winners is second to none. The figures have become so mind-boggling that the interests of people involved in this lucrative business is no longer centred around ethical and health-related concerns. Athletes are willing to give up all that they have worked for their entire lives in order to win a gold medal. Athletes use performance-enhancing drugs to help break records or win gold medals. Blood doping is another example in which athletes attempt to improve performance. Drug related scandals are some of the major concerns with the Olympics. Drug testing was introduced at the Olympics in 1967, when at the 1960 Olympics in Rome, Swedish cyclist Knut Jensen took compound drugs to compete in the road race during which he collapsed and died.